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In this video tutorial, Derek explains essential marketing terms that are commonly used in the digital marketing field. He welcomes viewers to the session and encourages them to subscribe for updates. The first term he covers is CRM, which stands for Customer Relationship Management, a tool used to manage interactions with current and potential customers. He then introduces KPI, or Key Performance Indicator, which refers to metrics that measure the effectiveness of various marketing efforts. Derek aims to clarify these concepts to assist busy professionals in understanding marketing terminology.