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In a tutorial, the importance of building trust in sales is emphasized, particularly for Generations Y and Z. Renowned author Jeffrey Gitomer highlights that successful salespeople focus on relationships and providing value to their customers. A service proposal presentation is identified as an effective starting point for establishing this trust. A service proposal is defined as a document used to sell goods and services to a business or client, outlining common pain points and how the proposed solutions address them. It serves as a clear documentation of the B2B sales process, ensuring both seller and buyer share aligned expectations and goals, and acts as a critical tool for facilitating this relationship.
