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A social media influencer contract is a formal agreement between a company and an influencer, who has the ability to sway consumer behavior due to their substantial online following. These contracts are becoming increasingly vital for companies aiming to enhance their market presence, as endorsements from influencers can mimic the effective word-of-mouth recommendations that businesses desire. Given the relative novelty of influencer marketing, having a clear contract ensures both parties understand their commitments. The video also promotes eForms, which hosts a vast collection of documents, and encourages viewers to watch until the end for a link to a social media influencer contract template.