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In this video tutorial, you'll learn how to create a web design proposal from scratch using the same template employed in a six-figure freelancing business. After downloading the Word template linked in the description, the video covers creating an effective proposal, its contents, sending it, and getting it signed. The tutorial suggests using an existing proposal template from Client Manager for quick results or following specific steps to build one from scratch. Key steps include obtaining a clear client brief by asking targeted questions about the client's business, target market, desired visitor actions, competitive advantages, customer value, and current lead generation methods.