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In this video tutorial, the host demonstrates how to create a web design proposal from scratch using a template from their successful freelancing business. Key topics include crafting an effective proposal, the elements required within it, and the process of sending it for signature. The tutorial suggests that while existing templates can be accessed through client management systems, creating a proposal from scratch involves obtaining a clear client brief. Essential questions to ask clients for the brief include inquiries about their business, target market, desired visitor actions, competitive uniqueness, customer value, and current lead generation methods. Download the proposal template document via the provided link.