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In this tutorial from Consulting Business School, the focus is on crafting high-quality, winning client proposals. The ability to write effective proposals is crucial to a consulting business. The presenter shares that experiences may vary based on client relationships; some may offer non-competitive opportunities for proposal submission, while larger projects often require competitive tenders where multiple firms submit proposals. Regardless of expertise level, understanding how to create a clear proposal outlining project details, timelines, and costs is essential for securing consulting work.