Finish word in the Book Press Release

Aug 6th, 2022
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How to finish word in the Book Press Release

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This video discusses the role of press releases in book marketing, particularly for authors launching a nonfiction book. Often included in marketing packages, press releases typically feature a headline, quote, and details about the book, aiming to attract media attention. The presenter, Julie from Book Launchers, highlights that while press releases were essential in the 1990s for gaining media coverage, their relevance may have changed. She emphasizes the importance of creating a strong book launch to effectively grow an author's brand and business while retaining all rights and royalties from their work. This overview aims to clarify the utility of press releases in current book marketing strategies.

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Summary. The conclusion of a press release should be a concise summary of the key points made in the release. It should not introduce any new information but rather reinforce the main message. This section should be written in a way that leaves a lasting impression on the reader.
Include three pound signs (###) or -30- at the bottom of the press release to indicate the end.
To conclude a news story using the call to action, you need to be clear and specific about what you want the reader to do, and why it matters. You also need to appeal to the readers emotions, values, or interests, and use words that convey urgency, such as now, today, or immediately.
Boilerplate - This is a description of you company that goes at the end of your release.
After youve written your press release, youll know exactly what you covered. Take that information and summarize the release in a sentence or two. By saving your summary for the last step, youll avoid introducing any new information. Remember, youre trying to catch the readers attention.
Include a call to action Your call to action should be located at the end of your press release and it should be written separately from the closing paragraph. It should be a simple sentence that clearly tells the reader what to do next.

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