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This video discusses the role of press releases in book marketing, particularly for authors launching a nonfiction book. Often included in marketing packages, press releases typically feature a headline, quote, and details about the book, aiming to attract media attention. The presenter, Julie from Book Launchers, highlights that while press releases were essential in the 1990s for gaining media coverage, their relevance may have changed. She emphasizes the importance of creating a strong book launch to effectively grow an author's brand and business while retaining all rights and royalties from their work. This overview aims to clarify the utility of press releases in current book marketing strategies.