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In this video tutorial, Mike Plogger discusses the process of preparing effective business proposals. Unlike marriage proposals, which he humorously notes can be more personal, business proposals require strategic planning. He introduces 10 essential steps to create compelling proposals that can attract new clients and customers. The video highlights the availability of free, professionally designed templates on the Visme website, emphasizing the importance of a well-structured proposal to persuade potential clients. The core objective of a business proposal is to engage an interested party and effectively convince them to proceed with the offered business opportunity.