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[Music] okay im back stephen key here and today im going to talk about how to land the licensing deal of your dreams now maybe not your dreams but i want to talk about how to land that licensing deal because all the time i get these calls from from inventors that they they get really close but something falls apart or theyre theyve submitted their idea to a company and for some reason theyre not getting back or theyre getting so close to the deal but they cannot just tip it over so what is happening why are people i dont know why are they not having fun with this and why are they excited about this and why are they so nervous about this but why arent they landing the deal and i first of all i want to say congratulations if youre watching this youtube channel we have over i dont know over what over 700 videos so keep on watching it but today how to land that deal if youve done everything right and youve come up with a great idea you youve solved a problem that a lot of peop