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[Music] you have a potential customer on the line and youre auditing its ppc account but youre not sure if youre doing it right dont worry in this video well take a closer look at ppc audits and proposals as well as highlight the key elements that address the prospects expectations and equip them with sufficient knowledge to make a buying decision before getting started be sure to subscribe to our channel and activate the notifications button so you keep updated whenever we post a new video now lets get started ppc audits for existing advertisers a ppc audit can help you pinpoint any issues with your current campaign so that you can fix them and start driving valuable leads for your company where do you even begin first youll need to have a google or microsoft ads manager account so that you can send an invite to gain access to the prospects account after this has been accomplished you can start looking at their current strategies and find opportunities in the account to discus
