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in this video well be designing a brand for brewland a cafe based in Atlantis AKA its made up branding for places like this can often be super generic like we get it you serve coffee and I want to show you how we can create something thats original that still connects to what the business does because that my friends is how we can create brands that businesses will happily shell out the Mula for show me the money but the question is how we create something thats original well theres a four-step framework we need to go through and the first step requires us to become a detective before we can begin creating Brew lands visual identity and creating something distinct from other brands in the industry we need to put on our detective hat and ask the client some crucial questions so how did Brean come to life give me the backstory Ive got some notes on this so as someone whos always been a big dreamer and lover of fairy tales Ive always wanted to create a place that seamlessly combi
