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creating a service level agreement between marketing and sales teams is absolutely key for having an effective revenue operations program so youre thinking about your your lead funnels thats someone going all the way through from their first touch point with your business to the point where they have a closed one deal and thats actually all one funnel so your sales team and your marketing team need to be really well aligned for that to be effective and this process is actually really quick and easy you can knock it out in a day depending on how much alignment there already is between the two teams so ill screen share this uh this template that we use to get our clients started with an sla agreement its really just four things four key things to define obviously this can be built out further as more nuance develops in your revenue operations program but these are the starting points that are really important so youve got the agreement of what marketing is going to do for the sales