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Aug 6th, 2022
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How to Finish result in the Press Release Email

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CLAIRE FREEMAN: Hi, my names Claire. Im the founder of My Plus One and Airspruce. My Plus One is a web platform that connects travelers with the most interesting locals and places to stay in five cities. And Airspruce is a new service that allows people to have their Airbnb or other property listing written by a professional travel writer. Im going to talk to you today about PR and share some tips with you. Theres some great new tools out there to make docHubing the media really easy and more affordable than it was before. And Im also going to run through how to write and create a press release and some tips for doing that. So building good relationships with the media is really important for getting your startup heard and receiving press coverage in publications, which can help the business grow so much. I launched My Plus One a few years ago in Berlin as Plus One Berlin. And there was a lot of media attention, which was fantastic for helping the business grow. It was featured in

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Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.
End with your boilerplate Complete your release with a strong but succinct boilerplate. Clearly explain what your company does and why its stakeholders are experts in the industry. And dont forget to include contact information.
How to write the best press release email pitch Keep your subject line SHORT. Use analytics to hone your headline. Send to small, targeted groups. Make it personal (or at least mail merge) Keep it to
1. Be Direct Im following up on the below or Following up on this [request/question/assignment] Im circling back on the below or Circling back on this [request/question/assignment] Im checking in on the below or Checking in on this [request/question/assignment]
Hi again, (Name), Its (your name) with (brand or company) here. Im just following up on my mail from a couple of days ago with a reminder that Im available to talk about this at any time that might be good for you.Weve got some really interesting information for your readers, including: Example. Example. Example.
The most effective way to respect a reporters timeand avoid being labeled a pestis to send a brief follow-up email within one or two days to confirm youve sent the information to the right person. If a journalist doesnt respond to the original release or follow-up, assume theyre not interested.
Include your press release Including your press release in the email instead of attaching it can save journalists the time it would take to download and open the file. This may increase the likelihood that journalists view and read your press release.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
I just wanted to follow up on our meeting with a few things. To answer your question about [topic], [answer question]. As we discussed Im going to [action item] Ive attached the questionnaire for you to fill out and email back to me. If you have any questions, let me know!
Start with a catchy subject line. Start with a catchy subject line. Then add a short introduction that personalizes the message and says something like, I hope you can use this; let me know if you have questions. Copy and paste your press release into the e-mail message form. Add your signature. Check everything over.

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