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In this video, Im going to walk you through the step-by-step process of building a hotel marketing plan. And Ive created a free template for you to use, which you can download from the link in the description below. Whether youre getting ready to open a new hotel or kicking off your annual business planning, your marketing plan is a key document that youre going to come back to all year long. As we all know from the last year, plans do change, but you DO need a plan to start with. If youre new here, my names Jenn and on this channel, I talk about all things hotel marketing, so if thats something youre interested in, make sure to hit the subscribe button below. So how do you create a marketing plan for a hotel? Typically, your GM and different department heads will gather every summer to plan for the following year. This is when youll decide what your big-picture objective is before individual teams break off and brainstorm and start putting together their different budgets