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(soft upbeat music) - Are you tired of chasing customers and wish you could attract them instead? In this video, Im going to introduce you to your new favorite scent, inbound marketing. Itll take you from undesirable to undeniable. Every customer is on a journey to solve a problem. Inbound marketing is the fairy godmother on their shoulder, guiding them to the answers and solutions, making their journey smoother and more successful. Its a strategy that focuses on attracting customers by offering valuable content and tailored experiences. It seamlessly integrates into a buyers decision-making process, informs meaningful connections with customers. Imagine its a cold winter night and youre up late searching for energy efficient heating. You find a blog post with great tips, download their free ebook on green living, and later purchase an energy saving smart thermostat they recommended via email. This smooth journey from finding useful information to making a purchase is a clear exa
