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crm implementations have the ability to completely overhaul and improve the way you run your sales organization but its also fraught with risk and im going to talk about the keys to a successful crm implementation here today [Music] my name is eric kimberling im the ceo of third stage consulting were an independent consulting firm that helps clients through their digital transformation journeys and whether youre about to implement salesforce or some other crm system its important to recognize that theres benefits to implementing crm but theres also risks and ensuring success is by no means guaranteed so what we found is that theres a lot of different nuances to crm implementations that are even different from erp or other types of enterprise software technology projects so what i want to share here today are some of the best practices we found in helping clients through their crm implementations so the first step to a successful crm implementation is to clearly define what you
