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Aug 6th, 2022
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How to finish print in the Conversion Rate Optimization Proposal Template

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- [Instructor] Hey everyone my name is Neil Patel and welcome to CRO Unlocked. This is a training course. It happens over two weeks. There are six videos in total along with cheat sheets, worksheets, PDFs, handouts, so that way you can improve your conversion rate. A little bit about me. My name is Neil Patel as I mentioned. Im the co-founder of ad agency, NP Digital, where we help companies grow their traffic as well as improve their conversion rates. Im also the owner of Ubersuggest which is an SEO tool. In the past, Ive created a few other companies like Crazy Egg, which is a conversion tool that has heat maps, Kissmetrics which is no longer around, QuickSprout which was my old blog, Hello Bar and a few others. Ive helped a lot of big businesses improve their traffic, grow their revenue. Ive also helped a lot of small businesses do the same as well as increase their conversion rate. And Ive delivered results for a lot of companies. The point Im trying to make here is not to b

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The Conversion Optimization Specialist is responsible for analyzing and optimizing the companys website and marketing campaigns to increase conversion rates and drive business growth.
To improve your website conversion rate, use CRO tools to analyze web pages that are underperforming ing to your conversion goals, and find out what could be preventing visitors from taking a desired actionfor example, clicking a CTA button, joining an email list, or adding something to their shopping cart.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
CRO Specialist Duties Responsibilities: Analyze website and funnel analytics to identify areas of improvement. Design and execute A/B testing strategies to optimize user conversion rates. Collaborate with UX/UI designers to enhance webpage layouts and user experience.
5 steps to conversion rate optimization Start with the why. Before you carry out any research, you need to determine your conversion goals. Hypothesize. Prioritize. Test and experiment. Learn, test, and repeat.
The role involves analyzing the performance of websites, landing pages, and other online marketing materials. They aim to identify ways to increase the number of visitors who take a desired action, like making a purchase or filling out a contact form, thereby improving the conversion rate.
Conversion optimization mastery: Blend these key skills: Technical: Web analytics, A/B testing, coding basics, landing page creation. Analytical: Data analysis, problem-solving, critical thinking, research. Creative: Copywriting, UX/UI design, marketing psychology, storytelling.
For example, a clothing retailer may find that their page for hats receives a lot of traffic but has a conversion rate that is much lower than the rest of the site. By improving the conversion rate of that page, the retailer will be able to see a big improvement in sales for their CRO efforts.

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