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so we invented something called the business model canvas and the business model canvas is like a canvas to paint on you can describe existing business models you can describe new business models you can challenge business models and ultimately you can use it to invent new business models with the same language why the word canvas because you can paint out an existing business model or a new business model and make it tangible so lets look at into this its about nine building blocks the first building block is customer segments you need to ask yourself which customers are you serving in your business lets look at a newspaper what are the customer segments of a newspaper well in fact there are mainly two the readers who want to be informed and entertained and the advertisers who want to docHub an audience and sell something so two different customer segments with two different jobs to be done and for both segments and both jobs you will have a different value proposition a set of prod
