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were going to talk contracts today sows and Im actually going to give you a couple examples of how we do sows here at directive the most important part of a statement of work very easily is that you never ever send one we never at directive just send one directly to a client without first having a call to review it our sales process intro call to qualify strategy call to identify the opportunity how youre going to close the deal what you need to do for them what theyre interested in get that real depth have subject matter experts on it really want to count three get access to the account and do the proposal pitch the account with specific takeaways custom DAC full proposal process fourth is the slw review so now were going to start talking about explicit deliverables tied to an explicit price thats were going to review right now we never send that to someone because we dont want them to ghost us and we dont know what our proposal bad doing this things on the call did you not l