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[Music] so entrepreneurs wear many hats your hr your product development your finance in the early days maybe you can give some experience about working with co-packers and outsourcing and outsourcing marketing or branding how do you decide to keep some things in-house versus outsource others this is where even are going to differ the most first of all im allergic to stainless steel and white lab coats and i love stainless steel i love stainless but you know when you come from position scarcity right 100 grand to start with buying equipment and tying up capital uh versus using my money as a float for inventory turnover and stuff like that it didnt make sense for me so i felt like you know co-packers were readily available so id outsourced that plus i wasnt interested nor good at it same thing with fulfillment use a 3pl third party logistics that would store my product pick pack and ship it deal with returns all stuff like that and then focus what were really good at which is sales
