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In this video tutorial, Emily Probst discusses how to write and submit a press release. She emphasizes the importance of deciding what to write about, whether it's a new product, technology, event, trade show, merger, or new management. A press release is a communication tool to inform others about your business and why they should pay attention. It can lead to larger stories and media coverage. Probst advises being concise in press releases to make it easier for recipients to process and act on them promptly.