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The key points of the video tutorial include the importance of a unique go-to-market strategy to achieve consistent growth and success. The example of a company entering the desktop computing market is used to illustrate the importance of having a truly amazing and innovative product that is targeted to a broad market. The video also emphasizes the need to use tools to understand what the market is ready for in order to build a successful strategy. Each go-to-market strategy presented in the video is different but effective, depending on the specific circumstances and target market.