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The event on conversion rate optimization focuses on a four-step framework to convert traffic for less, a key goal for online success. The importance of converting traffic efficiently is highlighted as a competitive advantage. Quick wins can be achieved through a cross-channel conversion action plan, which involves analyzing and optimizing the entire website for better conversion rates. A real-life example of improving conversion rate by fixing issues on a specific device is provided, showing significant increase in revenue without additional expenditures.
