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So Kate, you have been investing in CTV for awhile. Tell us a little bit about the background of how Pinnacle began investing in OTT. Why it is an sort of the opportunities it presents now. Yeah, absolutely. So we are constantly searching for an evaluating the next new big thing. We were fortunate enough to get in on the OTT space early about 6 years ago with the implementation of Hulu. Since then it is obviously become a much larger space in terms of the different inventory and partners that you can possibly work with from going direct to being able to buy programmatically, its just explofit. So thats awesome from an advertisers perspective because it gives us another place where we can effectively and efficiently target our consumer. An impression based media, so its a nice extension of our television bias, and thats kind of how it started. It was a way for us to complement our linear television and cable schedules, but in a way that we could target that one to one impressio
