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[Music] were live cutting through the noise yes cool Cassie we are today talking about PR the traction channel interesting interaction channel because a lot of people equate PR with press release only it is the acronym after all yeah do people say Im gonna write a PR well I dont think so wait is it PR stand for public relations yeah were not in the press release business your opinon group we are mostly digital firm but its important to understand different ways that firms like a public relations firm okay use press release to get your brand out there mm-hmm its traction channel for a reason because it has skyrocketed companies before youve seen it before if you are a member of The Oprah book club you might think public relations is the real freakin deal there you go if youve ever been featured in a magazine or you know highlight it on some list its its publicity yeah and your business can really benefit from it today though were looking at it from a couple different angles t
