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the business model canvas is a graphical template mainly used to document and develop business plans the model is straightforward comprising of nine areas that users need to fill in when building their canvas these are key partners key activities key resources value proposition customer relationships channels customer segments cost structure and revenue streams the model is a fantastic conceptual tool its structure with a nine distinct areas of interests encourages users to pay attention to the businesss full scope whereas the actual layout stimulates solution thinking to integrate the pieces more closely and also brings clarity to the overall vision the canvas is simple yet versatile and dependable in daily practice is frequently used in conjunction with other tools such as swats and Porters five forces as such business architects analysts and entrepreneurs use it for anything from strategic alignment initiatives and assessing investment needs to creating blueprints for their strate
