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In this video, Chase Turnbow discusses how to approach pricing for video production services when quoting clients. He suggests using a combination of both an overall price and a line-item breakdown to provide clarity. Turnbow typically includes separate prices for pre-production, filming, and post-production editing, offering details in his contract to explain what each component includes. He highlights the importance of not overwhelming clients with excess detail to avoid negotiations on minor costs, such as specific equipment fees. The goal is to make the pricing understandable without getting bogged down in minutiae.