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In this episode of "All Up In Yo Business," attorney Aiden Durham from 180 Law Co. discusses DBAs (Doing Business As) and their proper use in business. He emphasizes the importance of understanding that different states may have varying terms for DBAs, such as trade names or fictitious names. Additionally, he clarifies that registering a DBA is not the same as registering a trademark; however, trademark rights do apply to DBAs. Viewers are encouraged to like, subscribe, and check the description for additional resources, including a free downloadable business checklist.