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Jessica Cheney, known as the sponsorship lady, serves as your official sponsorship coach. She offers tools and resources, including a sponsorship proposal template, to help grow your sponsorship revenue systematically. Drawing from her experience as an event organizer, she recalls hosting the inaugural Women of Purpose conference in 2014 with no knowledge of securing corporate sponsors, resulting in significant out-of-pocket expenses and many unanswered emails. Frustrated with constant rejections, she learned essential strategies, particularly avoiding common mistakes like poor proposals. This shift in approach has enabled her to successfully secure over six figures in corporate sponsorships.
