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In this video, Mai Claudio of Winrate Consulting shares best practices for creating effective construction proposals. He emphasizes the confusion surrounding proposals due to varying formats used by different people. Claudio outlines key elements that should be included in proposals, specifically highlighting the importance of having the company's information prominently displayed. He shares personal experiences of potential clients not being able to contact him due to missing details on estimates. The video aims to help viewers optimize their proposal processes to ensure clarity and improve client communication.