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In this tutorial, the speaker discusses the creation of a customer research survey for a new product, focusing on writing better sales pages. The initial idea stemmed from preliminary research, including customer emails and comments from social media groups. They perceived a demand for a course on building sales pages, motivated by the audience's interest in behind-the-scenes processes. The speaker expresses intent to send out a survey to gather insights about potential customer struggles in evaluating their copy and understanding what they desire in sales page development. This survey aims to validate the product idea and address customer needs effectively.