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Chris Bales from the Sponsorship Collective presents a training session focused on creating effective sponsorship proposals. He highlights the proposal and pitch deck as crucial yet often misunderstood tools in the sponsorship realm. Bales emphasizes that while there are poor approaches to building proposals, there are also effective methods. In the video, he plans to guide viewers through best practices and offers three proposal templates to facilitate this process. He encourages viewers to join the private Facebook group for more free training, templates, and a supportive community, and requests likes, subscriptions, and notifications for future content.