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In this tutorial, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a well-crafted proposal. He emphasizes that personal interactions are crucial, stating that decision-makers rarely approve proposals without prior communication. Dean highlights the importance of engaging with project sponsors and champions to actively lobby decision-makers during one-on-one meetings. These interactions help refine the project's understanding and increase the likelihood of securing funding and resources. The central message is that a great proposal alone is insufficient; a proactive approach in building relationships is key to project success.
