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In this tutorial, the speaker explains how software companies create software development proposals. A sample proposal is provided, referenced against a previous business requirements document (BRD) that outlines business processes and project objectives. The BRD is essential for understanding requirements for proper implementation. The scope of the project is highlighted as a crucial element, encompassing project constraints and restrictions. It addresses three critical questions: the problem to be solved, the restrictions to consider, and whether the investment of time and money is justified. The tutorial emphasizes the importance of clearly defining the scope along with other key elements in the proposal.