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How to Fill Out Insertion Order Template

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An insertion order is a document that formalizes the agreement between a publisher and an advertiser for running an advertising campaign. It is the final step in a direct deal following approval on a network. This legal contract outlines critical information, including start and end dates, ad unit placement, ad copy, target audience, pricing structure, and overall campaign costs. The main benefit of an insertion order is that it clearly defines what the advertiser will receive, minimizing potential conflicts. Additionally, it specifies the publisher's deliverables and payment, reducing the likelihood of disagreements. Once approved, the publisher can set up the ad and begin the campaign.

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Who creates an insertion order?

Insertion orders can be created by publisher, advertiser or agency. Generally, agency takes up the responsibility to document the IO. However, if no agency is involved, either publisher or advertiser can prepare the io marketing.

How do you do an insertion order?

Insertion order contains all kind of details related to the deal, which are: Name of campaign. Start date and end date of campaign. Name and details of publisher. Name and details of advertiser. Ad unit dimensions and placements. Target audience to be covered. Number of impressions to be served. Pricing structure.

How do you fill out an insertion order?

Generally, IOs (insertion orders) will contain details including: Name of the ad campaign. Start date. End date. Name contact details of the advertiser or agency. Name details of publisher. Ad target audience. Placement details of ad. Ad pricing structure, budget cost.

Why is it called an insertion order?

Insertion order is an agreed-upon document by both parties, created and offered by an advertiser for an advertisement to be inserted on the publishers websites. As you know, most of the terms we use in programmatic advertising today didnt even exist a few years ago. There were no Ad exchanges or Ad networks.

What is an insertion order?

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

What is an insertion order example?

What is an Insertion Order (IO)? An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

What is an insertion order form?

Insertion order is a written document that contains line items related to an advertising campaign. It contains the specifics of the deal between the publisher and the advertiser. It is the final step in the ad proposal process.

What is an IO document?

The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner.

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Fill Out Insertion Order Template