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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a proposal. He emphasizes that personal interactions are crucial, as decision-makers are unlikely to approve a proposal in isolation. Regardless of how well-crafted a proposal is, without prior communication and relationship-building with key stakeholders, the chance of securing funding is minimal. Dean advises project sponsors and champions to actively engage with decision-makers, using lobbying sessions and meetings to refine their understanding of the project's needs and to strengthen their case for support. Building these connections is essential for successful project funding and resource allocation.
