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In this tutorial, Anna discusses how to create an effective business proposal. She begins by explaining the essential elements of a business proposal, likening it to building a house with a roof, walls, and foundation. The "roof" represents information about the company, including qualifications and competitive advantages. The "walls" demonstrate an understanding of the client's needs through research and knowledge of their problems. The "foundation" consists of pricing and methodology, detailing how the proposed solution will address the client's issues. Additionally, Anna shares strategies for gaining client approval and tips from a successful software company that can accelerate deal closures.