Fill Out Event Press Release

Aug 6th, 2022
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How to Fill Out Event Press Release

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In this video tutorial, the speaker discusses press releases, addressing common questions about their creation and effectiveness. The tutorial highlights essential dos and don’ts for writing compelling press releases, acknowledging the challenges brand owners face in prioritizing and condensing information. The speaker emphasizes that many individuals may not feel comfortable writing or may lack understanding of the formal rules governing press releases. To aid viewers, they mention a downloadable cheat sheet designed to help create impactful press releases that capture attention. The session aims to clarify best practices and simplify the press release writing process.

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Learn the basics Avoid the first person. Event press releases should always be written in the third person; do not use pronouns I or myself. Quotes are the only exception. Keep it succinct. Press releases should be brief and no longer than a page of copy. Avoid hyperbole. Consider the target audience.
DOs Start out strong and succinct. Use active voice. Identify a point person where readers can direct their inquiries. Use a professional tone without jargon in your writing. Tell an interesting story with your press release. Send the press release out in a timely fashion.
When you send the press release is actually very important. Sent too early before the event registration launch and your target audience wont remember it. Sent too late, and you might not get the desired target attendees. In general, send the press release two or three weeks before the event launch.
How to Write a Press Release? [The Guide + Expert Comments] Choose the angle that matters for your target audience. Understand the press release structure. Start with a well-thought-out headline. Pay attention to a lead paragraph. Cover the essentials in a few body paragraphs. Consider adding quotes. Include contact details.
Learn the basics Avoid the first person. Event press releases should always be written in the third person; do not use pronouns I or myself. Quotes are the only exception. Keep it succinct. Press releases should be brief and no longer than a page of copy. Avoid hyperbole. Consider the target audience.
How to write a press release Write a clear, captivating headline. Include the date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
An event press release tells media outlets and current or potential customers about an upcoming event to be hosted by your company. It reveals important information including the theme of the event, who the key speakers are, and where the event will be taking place, among other details.
When you send the press release is actually very important. Sent too early before the event registration launch and your target audience wont remember it. Sent too late, and you might not get the desired target attendees. In general, send the press release two or three weeks before the event launch.

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