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Writing engineering proposals can be challenging since engineering education often focuses on calculations rather than proposal writing. For consulting engineers, mastering proposal writing is crucial for career advancement. In this engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares key insights on improving proposal writing. He introduces a pivotal question, referred to as the "million dollar question," which engineers can ask internally when developing proposals to enhance their chances of securing contracts. This approach aims to help engineers win more projects and succeed in their careers.