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In this video, John from RFM Calc discusses the new versus returning customer reports available across all account plans. These reports, a fundamental part of the RFM Calc service, help determine which customers are new and which are returning. John emphasizes the importance and popularity of this data, mentioning its value for generating insightful charts and data tables. He notes that this type of analysis has been crucial in the e-commerce landscape for the past decade and underscores its relevance in understanding customer behavior. Overall, this feature is designed to enhance the reporting capabilities for users.