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In this video tutorial from Consulting Business School, the focus is on creating effective client proposals and presentations, responding to frequent requests for guidance on the topic. It emphasizes the significance of crafting high-quality, winning proposals tailored to various consulting journeys and client relationships. The speaker, Rob, shares his experiences, highlighting that some client interactions are non-competitive, allowing for straightforward proposals outlining project details. However, he notes that consulting firms often need to compete for larger projects, where tender processes require multiple proposals from different companies. The video aims to equip viewers with the skills needed to navigate both scenarios effectively.