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In this tutorial, Anna discusses how to effectively create a grand business proposal. She outlines two main parts: first, how to persuade potential clients to agree and, second, three crucial tips from successful software companies that can expedite closing deals. Anna defines a business proposal as a document that presents a service or product to a potential client and compares it to building a house. The "roof" represents information about the company, including qualifications and competitive advantages. The "walls" showcase knowledge of the client's issues and demonstrate research. Finally, the "foundation" consists of pricing and methodology, detailing how the company intends to resolve the client's problem.