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Emily Probst from Modern Machine Shop explains the process of writing and submitting a press release. The first step is to decide on the topic, such as a new product, technology, event, or merger. A press release is a communication tool that informs the audience about what is happening in the business and why it deserves attention. Being concise is essential, as journalists receive numerous press releases weekly. Sending out press releases can lead to larger stories and visibility in the manufacturing industry.
