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The key point from the subtitles is that copying someone else's go-to-market strategy may not be the best approach for success and growth. The video presents three different examples of go-to-market strategies, each tailored to a specific market and company. The importance of offering something unique and different to a broad market is emphasized, along with the use of a helpful tool to identify market needs. The video also stresses the importance of understanding what the market is ready for when developing a go-to-market strategy.