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Book marketing packages often include press releases for book launches. These documents provide a headline, quote, and book details, aiming to garner media attention. But are press releases truly beneficial for authors? If you've been pondering this question, watch this video by Julie the Book Broad from Book Launchers. Press releases were popular in the 1990s for attracting media attention, but their effectiveness for authors today is debatable. Book Launchers helps self-publishing authors create impactful nonfiction books that boost their brand, business, and income. You retain all rights and royalties.