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To navigate to the URL builder in the Help Center click the link at the end of this lesson and scroll down to the URL builder form. In the first step, type in the URL of the landing page (or where you want your ad or campaign link to take users). Then fill out fields for the Campaign Source and Campaign Medium. Optionally, you can fill out the fields for Campaign Term and Campaign Content. Youamp;#39;ll also need to fill out the Campaign Name. Term, content, and name can be any values you want, just make sure that theyre descriptive enough to recognize when they appear in your Google Analytics reports. A quick note about naming conventions. Typically, youll use single words to name your tags. If you use phrases, then the URL builder will add underscores between the words to avoid spaces in the URL. Be sure to use consistent spelling and capitalization when entering tag values. Since Google Analytics is case sensitive, a campaign named PROMO1 in all uppercase will show up separatel
