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in this video team members from our market research company drive research will share what they believe to be is the most important question to ask any customer survey these are some of these same questions weve used to help our clients measure high areas of satisfaction in critical areas of improvement keep watching so in my opinion importance and satisfaction rating scales are the most important question series in a customer survey now I know this technically includes multiple questions but were overlooked that for the sake of this for answering this question so the way this works is first respondents are asked to rank the level of importance of several different factors when deciding to make a purchase or choose a specific business to work with for example a bank or credit union this could include having respondents rate how important digital banking capabilities are how important interest rates are services offered and more so after this after they ask this series of questions o
