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[Music] Tods and san antonio asks if you were starting a new limousine company what would be the first thing you do Todd Ive never been asked that question before but I think its actually probably the best question that anybody has ever asked me and Ive really never given it a whole lot of thought and specifically to the limousine industry but with any business youve got to start with a plan and I dont mean a very traditional you know business plan to where youre creating an executive summary and kind of going through what I think is a lot of BS I think what you have to have is a strategy in the limousine industry and where I see a lot of companies failing is they dont know whats the primary buyer that buyer persona that youre going to go after number one to build your company thats the first thing that you have to determine before you buy a vehicle before you get into software before you build your website you have to know laughter you have to know that number one buyer the