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I want to talk a little bit about OTT I promised I would in the beginning and personalization within this very challenging format Iamp;#39;m gonna start with a fairly simple example and walk you guys through some of the positives and challenges of personalised targeting on OTT so in this scenario we have Connie and weamp;#39;re gonna try to target her she is 28 she is female sheamp;#39;s a travel enthusiast she owns a connected television device and she and she streams advertising video on demand whenever she feels like it she doesnamp;#39;t pay for subscription if youamp;#39;re an advertiser and you want to target Connie you need to identify whoamp;#39;s watching the connected television device and to do that you utilize a tool called an identity graph an identity graph houses all sorts of information about users and creates user profiles completely anonymous totally PII but it itamp;#39;s able to help you guys identify who the user is whether theyamp;#39;re male or female wha