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in todays video were going to discuss the press release the press release is one of the most important documents that companies or organizations generate these are also the most common kind of document generated by a company what is a press release a press release is really just a written form of public relations structured as a news announcement were trying to inform the public about something important going on inside the company or related to the company the purpose of a press release is to give the public information the information could be about the company or organization it could be about the companys products or services it could be about management changes some kind of sponsorship of social action or new policies that the company is generating and implementing it could also be done to promote a favorable image of the organization big companies have departments that generate these kinds of documents but not in small companies so if you plan to own your own business or work